We Dress Down To Raise Others Up
Denim for Dollars is a staff-led giving program at Beach Municipal FCU in Virginia Beach. Employees who choose to participate donate a minimum amount each City payday to wear jeans. Every dollar goes to local organizations that make our community stronger.
How Denim for Dollars Works
Participating employees donate a minimum amount each City payday and wear jeans in return. Each employee chooses one of two causes to support:
- Social Outreach: helping neighbors, children and families in need
- Animal Wellness: caring for animals in our community
The funds are then donated to different Virginia Beach-area organizations that serve those causes.
Our Impact
Since 2015, Beach Municipal FCU and our members have donated more than $31,285.77 to Denim for Dollars recipients
Who We Supported Last Quarter
During the previous quarter, our employees elected to send their contributions to the following organizations:

Supporting Spike’s K9 Fund
Founded by retired Special Warfare Operator and former K9 handler James Hatch, Spike’s K9 Fund honors the working dogs who helped save his life—and those who made the ultimate sacrifice alongside their handlers.
The organization provides life-saving equipment, emergency medical care and training to working K9 teams across the country, helping keep these dedicated dogs safe, healthy and ready to serve.
By the numbers:
- More than $7 million donated to date
- 2,214 working dogs helped across all 50 states
- $0.85 of every dollar goes directly to the dogs
This quarter, Beach Municipal FCU’s Denim for Dollars program is proud to support Spike’s K9 Fund and the working dogs who serve alongside their handlers.

Supporting Everheld
Everheld believes every child deserves to feel seen, valued, connected and cared for—not just in a moment of need, but throughout their journey.
What began as a mission to meet immediate needs for children and families connected to foster care has grown into a commitment to helping young people build stability, confidence, joy and hope for the future.
Through compassion and continued support, Everheld helps close gaps, celebrate milestones and remind children and families that they are never alone.
This quarter, Beach Municipal FCU’s Denim for Dollars program is proud to support Everheld and its work to provide lasting care and encouragement to children and families connected to foster care.
At Beach Municipal FCU, we believe in the power of community and the impact we can make when we work together. As a member-owned, not-for-profit credit union, we proudly support organizations, events, and initiatives that align with our mission of serving and strengthening the Virginia Beach community.
Whether you are seeking a charitable donation or a sponsorship partnership, we welcome the opportunity to learn more about your organization and the work you do. Please review our areas of focus, support guidelines, and request process before submitting your request.
Together, we can continue building a stronger community.
Animal Wellness: Hope for Life Rescue, K9 Justice League, SPCA, Spikes K9, Friends of Virginia Beach Animal Care and Adoption Center
Social Outreach and Community: Beach Health Clinic Foundation, Daniel's Grace, Department of Human Services Holiday Project, EQUI-KIDS, Habitat for Humanity of South Hampton Roads, Hampton Roads Community Foundation, Judeo-Christian Outreach Center, LifeNet Health Foundation, NAMI-Coastal Virginia, Projects for Assistance in Transition from Homelessness (PATH), Samaritan House, Seton Youth Shelters, StandUp For Kids, Sugar Plum Bakery, VB Home Now, VB Project Lifesaver, VB Tragedy Fund, Vigilant Watch, Virginia Beach CASA (Court Appointed Special Advocates), Virginia Beach Community Development Corporation, Virginia Beach Crime Solvers School Program, Virginia Beach Education Foundation, Virginia Beach GrowSmart Foundation, Volunteer Hampton Roads
Public Safety and Rescue: Blackwater Volunteer Rescue Squad, Chesapeake Beach Volunteer Fire And Rescue Department, Creeds Volunteer Rescue Squad, Davis Corner Volunteer Rescue Squad, Friends Of The Virginia Beach Mounted Police, Friends Of VA Beach Juvenile And Domestic Relations Dist Court, Kempsville Volunteer Rescue Squad, Ocean Park Volunteer Rescue Squad, Plaza Rescue Squad, Princess Anne Courthouse Volunteer Rescue Squad, Sandbridge Rescue Squad, Thalia Volunteer Rescue Squad, Virginia Beach Police Foundation, Virginia Beach Police Supervisors’ Association, Virginia Beach Police Benevolent Association, Virginia Beach Professional Firefighters Local 2924, Virginia Beach Rescue Squad, Virginia Beach Fraternal Order of Police
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