Denim For Dollars

We Dress Down To Raise Others Up

Denim for Dollars is a fundraising effort led by staff members in which employees who choose to participate donate a minimum amount each City payday to wear jeans. Employees select one of three causes they would like to support — First Responders, Social Outreach or Animal Wellness. The funds are then donated to different organizations within our community.

Since 2015, Beach Municipal FCU and our members have donated more than $29.173.62 to our Denim For Dollars recipients.

During the previous quarter, our employees elected to send their contributions to the following organizations:

SPCA orange and blue logo with cat paws and a heart

Our Mission

Is to create a more humane and responsible community by eliminating animal suffering while increasing human compassion.

We provide shelter and care to approximately 2,600 homeless companion animals each year. We implement every available option to ensure that healthy and treatable animals in our care have a pathway to adoption, while also providing community resources to help keep pets in homes.


Adopt

Meet our current animal residents looking for forever homes.

Adopt


Neuter Scooter

Learn about our mobile Neuter Scooter services and vaccine clinics.

Neuter Scooter


Humane Education

Inspire young animal lovers to create a more compassionate community.

Education


Volunteer

Join the mission and become part of the VBSPCA team.

VBCPCA Team

VBCPS Back to school care fair 2026

About the Program For several years, Beach Municipal FCU has supported local students through Operation Backpack, our annual fundraiser and supply drive for the Virginia Beach City Public Schools (VBCPS) Back-to-School Care Fair. We know that starting the year with the right tools is essential for student success, and our goal is to ensure every child in our community can walk into the classroom with confidence.


How You Can Help

Our team plays a huge role in making this happen! You can also support the cause by:

  • Donate: Contribute to our Operation Backpack fund to help us purchase new backpacks and essential school supplies.

  • Collection: We also collect physical donations of new backpacks and supplies right here at our branches.


Where the Impact Goes

All donations collected by our staff and members are delivered directly to the VBCPS Family & Community Engagement department. These items are distributed to families in August during the Back-to-School Care Fair at the Virginia Beach Convention Center, where students also receive free physicals, haircuts, and other essential health services.

Thank you for helping us gear up our local students for a great school year!

Seeking a donation or partnership?

As a member-owned, not-for-profit credit union, we have a passion for helping our community. To learn about our areas of focus, donation guidelines and how to apply for support, please visit Considerations for Support.

Previous Demin For Dollars recipients

Beach Health Clinic Foundation

Blackwater Volunteer Rescue Squad

Chesapeake Beach Volunteer Fire And Rescue Department

Creeds Volunteer Rescue Squad

Daniel's Grace

Davis Corner Volunteer Rescue Squad

Department of Human Services Holiday Project

EQUI-KIDS

Friends Of The Virginia Beach Mounted Police

Friends Of VA Beach Juvenile And Domestic Relations Dist Court

Friends of Virginia Beach Animal Care and Adoption Center

Habitat for Humanity of South Hampton Roads

Hampton Roads Community Foundation

Hope for Life Rescue

Judeo-Christian Outreach Center

K9 Justice League

Kempsville Volunteer Rescue Squad

LifeNet Health Foundation

NAMI-Coastal Virginia

Ocean Park Volunteer Rescue Squad

Plaza Rescue Squad

Princess Anne Courthouse Volunteer Rescue Squad

Projects for Assistance in Transition from Homelessness (PATH)

Samaritan House

Sandbridge Rescue Squad

Seton Youth Shelters

SPCA

StandUp For Kids

Sugar Plum Bakery

Thalia Volunteer Rescue Squad

VB Home Now

VB Project Lifesaver

VB Tragedy Fund

Vigilant Watch

Virginia Beach CASA (Court Appointed Special Advocates)

Virginia Beach Community Development Corporation

Virginia Beach Crime Solvers School Program

Virginia Beach Education Foundation

Virginia Beach GrowSmart Foundation

Virginia Beach Police Foundation

Virginia Beach Police Supervisors’ Association

Virginia Beach Police Benevolent Association

Virginia Beach Professional Firefighters Local 2924

Virginia Beach Rescue Squad

Virginia Beach Fraternal Order of Police

Volunteer Hampton Roads

 

 

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